20+ years building marketing functions across B2B SaaS, consumer tech, fintech, and hosting. I work at the intersection of brand, content, performance, and partner marketing — equally comfortable shaping strategy with leadership and shipping the asset on the deadline.

Today I’m Digital Growth Manager at Soloinsight (CloudGate Platform), leading brand, content, partner co-marketing, and website performance for an enterprise PIAM platform — running joint campaigns across major mobile wallet ecosystems for NFC-based employee credentials.

Recent leadership wins include the iPhone 16 launch for Mercantile Pakistan (12,000+ leads at 68% pre-order conversion, 2× target) introduced through a connection at McKinsey & Company, and 22 years founding Synix Technologies — an independent consultancy serving Pakistani SMEs, top restaurant brands, and 150+ early-stage startups, alongside US, UK, and Middle East contracting work.

Player-coach by nature: designer’s eye, marketer’s mind, founder’s instincts. I sit with the revenue team, not the creative review.